Concept Brief



From 1930-1975 there was an enormously popular phenomenon going on in old movie palaces in the United States. Sensationalist advertisements would call young and old customers alike to come to late night "Spook Shows" that promised never-before-seen illusions, hilarious comedy, communion with the dead, and terrifying frights. A magician would come to town, rent out the theater, show an old horror movie and then perform his impromptu show for the audience. The shows were almost never lived up to the hype, but at the end of the show, the magician would turn out all the lights in the theater at the most unexpected time, which inevitably terrified the adults, thrilled the teenagers, and left everyone feeling that they had somehow gotten their money's worth.